What we believe
TikTok rewards creative that looks like TikTok. Accounts fail when tracking is sloppy, hooks are recycled from other platforms, or budgets shift before tests finish. We fix the foundation first, then scale what the data supports.
How we are different
- Setup and tracking are part of the engagement, not an upsell after spend starts bleeding.
- Creative and media buying share a feedback loop—underperforming ads get rewritten, not ignored.
- Reporting uses numbers finance understands: CPA, ROAS, and payback windows.
Where we admit uncertainty
TikTok's ad platform changes faster than any agency's playbook, and anyone claiming a repeatable formula is selling last quarter's answer. What stays constant is the discipline: verified tracking before spend, structured creative tests with kill rules, and reconciliation between platform-reported numbers and your own analytics. The work page shows how that discipline applies to common situations — as explicitly hypothetical playbooks, because we do not publish client results we cannot let you verify.
Who we work with
DTC brands, consumer apps, and B2C services spending at least $5k/month on TikTok—or ready to after setup. We are not the right fit for one-off viral stunts with no conversion path.
Who we are not for
Brands wanting a logo-first TV spot cut to 9:16, anyone whose margin cannot survive paid acquisition math, and teams that want daily budget edits on request — reactive knob-turning is how accounts churn through learning phases without learning anything. Saying this here saves both sides a call.
Get in touch
Questions about fit or scope? Email hello@ttads.org or use the contact form.