Our process
- Step 1
Discovery call
We review your offer, margins, current TikTok status, and goals. You leave with a clear recommendation: setup, creative sprint, management, or a phased combo.
- Step 2
Access and audit
We request Business Center roles, analytics access, and any existing creative. For new accounts we start setup; for live accounts we audit tracking and structure before changing spend.
- Step 3
Build and launch
Tracking goes live, creative enters production, and campaigns launch with a documented test plan—audiences, budgets, and success metrics agreed upfront.
- Step 4
Weekly optimization
Every week we summarize performance, pause losers, scale winners, and queue creative refreshes. Monthly we zoom out on CPA/ROAS trends and budget allocation.
Communication rhythm
Weekly
Performance summary, budget shifts, and creative requests. Async by default; live review available on retainer tiers.
Monthly
Trend review against targets, upcoming tests, and any structural changes to account or offer positioning.
Common questions
How long until we see results?
Tracking and account setup typically finish in the first week. Meaningful performance signal usually shows in 2–4 weeks depending on budget and offer. We set expectations on the discovery call.
Do you require long-term contracts?
Setup and creative projects are fixed scope. Management runs month-to-month after an initial 90-day ramp so we have time to test properly.
What do you need from our team?
A point person for approvals, access to ad accounts and analytics, and product or brand guidelines. Faster feedback loops mean faster creative iteration.