We configure TikTok Business Center, Ads Manager, and tracking so your campaigns launch with clean data. That means verified business accounts, pixel or Events API setup, catalog feeds where needed, and a naming convention your team can follow.
Business Center and advertiser account setup
Pixel or Events API installation and test events
Catalog and product feed connection for shopping campaigns
TikTok creative needs hook, pacing, and format that matches how people actually scroll. We write briefs, produce UGC-style and branded video, iterate on hooks, and deliver assets sized for in-feed, Spark Ads, and catalog placements.
Creative brief aligned to campaign objective and audience
3–6 video concepts with hook variants per round
Static and carousel assets when the placement calls for them
We plan campaigns around your CPA or ROAS targets, launch with disciplined testing, and optimize weekly—not daily panic edits. Reporting ties TikTok metrics to outcomes your leadership cares about.
Campaign and ad group structure mapped to funnel stage
Nearly everyone starts with setup, even accounts that have been spending for months — an hour of tracking verification regularly finds conversion events that never fired, and every downstream decision inherits that error. Creative and media buying then run as a pair: buying without fresh creative stalls on fatigue, and creative without spend data is guesswork with better lighting. If budget forces a choice, fix measurement first; it is the only work here whose value survives switching agencies.