Media buying
We plan campaigns around your CPA or ROAS targets, launch with disciplined testing, and optimize weekly—not daily panic edits. Reporting ties TikTok metrics to outcomes your leadership cares about.
Signs you need this
- Budget decisions happen by gut feel or panic, usually on Mondays
- ROAS looks fine in Ads Manager and wrong in your analytics, and nobody reconciles the two
- Tests get killed early or run forever — there is no kill rule either way
- Leadership asks what they got for the spend and the answer is a screenshot
What you get
- Campaign and ad group structure mapped to funnel stage
- Audience, interest, and retargeting setup
- Budget pacing and bid strategy recommendations
- Weekly performance summaries with next actions
- Creative feedback loop tied to spend and conversion data
How it runs
Buying runs on a weekly rhythm: a fixed optimization window, structured tests with kill criteria decided at launch, and a written summary of what changed and why. We reconcile TikTok-reported conversions against your source of truth monthly, because platform-reported numbers drift optimistic and budget decisions built on them compound the error. Daily panic edits are the main thing we are paid not to do.
Questions about this service
What minimum spend do you require?
We typically work with brands spending at least $5k/month on TikTok so there is enough data to optimize. Smaller budgets can start with setup plus a short consulting sprint.
Do you manage Spark Ads and creator whitelisting?
Yes. We coordinate Spark authorization codes, track creator posts alongside paid creative, and report on which assets deserve more spend.
How do you report results?
Weekly email plus a live dashboard snapshot: spend, CPA or ROAS, top creatives, and planned tests. We use TikTok Ads Manager data and your analytics source of truth where possible.