Creative production
TikTok creative needs hook, pacing, and format that matches how people actually scroll. We write briefs, produce UGC-style and branded video, iterate on hooks, and deliver assets sized for in-feed, Spark Ads, and catalog placements.
Signs you need this
- Your TikTok ads are repurposed Meta or YouTube assets and the metrics show it
- One creative carried the account for months and is now fatiguing
- You have creators posting organic content but nothing usable as paid
- Every ad opens with a logo instead of a hook
What you get
- Creative brief aligned to campaign objective and audience
- 3–6 video concepts with hook variants per round
- Static and carousel assets when the placement calls for them
- Captions, on-screen text, and CTA overlays
- Export specs matched to TikTok ad unit requirements
How it runs
Creative runs in rounds, and the brief is the real product: objective, audience, the one message this round tests, and the hooks we are betting on. Production follows in native formats. Every round ships with hook variants because the first three seconds decide cost, and every round after the first starts from spend data — which angles earned watch time, which died — so the library compounds instead of resetting.
Questions about this service
Do you work with our in-house team or creators?
Both. We can lead production end-to-end or slot into your workflow—briefing creators, editing supplied footage, or refreshing underperforming ads from your library.
How many creative rounds are included?
Retainer clients get a fixed number of concepts per month. Project work is scoped per sprint. We always ship hook variants so media buying has room to test.
What if we only have product photos?
We can build slideshow-style video, motion graphics, or UGC-style scripts for creators you hire. Pure photo sets limit performance, so we will tell you upfront what is realistic.